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How It Works

  1. Take our product quiz - it only takes 30 seconds.
  2. Add a 1kg bag or 800g tin to your cart.

The discount is applied automatically – just pay for shipping (£4.99).

Backed by our Taste Guarantee!

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179,000+ Happy Dogs Can't Be Wrong

With over 179,000 orders shipped, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

Dry Food

REDUCE RISK

Exclusive proteins such as Ostrich and Kangaroo reduce the risk of intolerances, as your dog likely hasn’t encountered them before.

Grain Free

IMPROVES DIGESTION

Our high-quality ingredients improve digestion and nutrient absorption, ensuring your dog stays active, healthy, and full of energy while eating less food.

Adult

VET RECOMMENDED

Vet-approved for sensitive dogs, offering peace of mind that your dog is getting the best nutrition to support their health, energy, and overall happiness.

“My dog was allergic to almost everything, leaving her sick and fur-less for two years until we discovered Happy Dog Kangaroo, which transformed her health completely—it's the best food, and I can't thank you enough for it.” – Sharon, July 2024

“I've given my dogs Happy Dog Africa as part of their daily food for about five years. Recently I have written a book on my Border Collies entitled 'A Handful of Border Collies'. In that book I waxed lyrical about my secret ingredient for a great diet Ostrich aka Africa. I have basically eliminated a dodgy tummy. Sophie is 10.5 now and has only ever been sick once.” - David, June 2024

Take Our Product Quiz

You want what's best for your dog, but it can be challenging to figure out what will actually work.

  • Finding a diet that meets all your expectations can feel overwhelming: 

    ❌ High quality.

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    ❌ Easy on the stomach.

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    ❌ Allergy-friendly.

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    ❌ Proven track record.

  • That's why our rare protein diets are:

    ✅ Only the best for your furry friend, packed with top-notch ingredients to keep tails wagging..

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    ✅ Gentle on bellies, so your pup can enjoy mealtime without the tummy troubles.

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    ✅ Made to keep those pesky itchies away, perfect for pups with sensitive snouts.

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    ✅ Trusted by dog parents and vets alike, because your pup deserves nothing but the best.

Get a free trial pack for just the cost of shipping – only £4.99!

Apply Discount - take quiz
5 stars
It's Been A Game Changer
Happy Dog has been a game-changer for my sensitive dog! His tummy is finally settled, and he's now healthy, bright-eyed, and full of life! Thank You!
Jasmine, Nov 01, 2024
5 stars
Happy Dog Makes A Happy Mum
I have a cockerpoo who's a very fussy eater, but he absolutely devours the kangaroo wet food.
Catherine, Oct 29, 2024
5 stars
Just Made the Swap
My dog loves this food and seems happier and healthier since she started eating it.
Madeleine, Oct 23, 2024
5 stars
Great Product Great Service
Such quality food I have used this for over ten years and all my dogs have loved it. The bowls are licked clean within minutes, I highly recommend.
Lloyd, Oct 16, 2024

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Experience tastes better.

Since 1965, we've been crafting high-quality, love-filled recipes inspired by nature. Our longevity is a testament to our ability to deliver delicious, reliable food amidst fleeting trends.

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Start Your Journey Today

Whether you're ready to try a Happy Dog product now or have questions about our offerings, we're excited to welcome you to the Happy Dog family.

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