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Dry Food

REDUCE RISK

Exclusive proteins such as Ostrich and Kangaroo reduce the risk of intolerances, as your dog likely hasn’t encountered them before.

Grain Free

IMPROVES DIGESTION

Our high-quality ingredients improve digestion and nutrient absorption, ensuring your dog stays active, healthy, and full of energy while eating less food.

Adult

VET RECOMMENDED

Vet-approved for sensitive dogs, offering peace of mind that your dog is getting the best nutrition to support their health, energy, and overall happiness.

How it works

1. Take our product quiz. 2. Add a 1kg bag or 800g tin to your cart.

The discount is applied automatically and you only need to pay for shipping - 4.99.

“I’m trying this food as my dog has allergies and it came recommended by my vet. So far, my dog loves it, and it seems to be agreeing well with his digestive system.” – Irene, August 2024

“This food is absolutely perfect for our dog. He's been raised on Happy Dog and is now almost a year old. His teeth are sparkling white, and his coat is incredibly glossy – we get so many compliments on it. Our vet has told us to keep doing what we’re doing, as he’s grown at the right stages and has reached the perfect weight.” - Amanda, April 2024

  • Finding a diet that meets all your expectations can feel overwhelming: 

    ❌ High quality.

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    ❌ Easy on the stomach.

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    ❌ Allergy-friendly.

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    ❌ Proven track record.

  • That's why our rare protein diets are:

    ✅ Only the best for your furry friend, packed with top-notch ingredients to keep tails wagging..

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    ✅ Gentle on bellies, so your pup can enjoy mealtime without the tummy troubles.

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    ✅ Made to keep those pesky itchies away, perfect for pups with sensitive snouts.

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    ✅ Trusted by dog parents and vets alike, because your pup deserves nothing but the best.

Get a free trial pack for just the cost of shipping – only £4.99!

5 stars
It's Been A Game Changer
Happy Dog has been a game-changer for my sensitive dog! His tummy is finally settled, and he's now healthy, bright-eyed, and full of life! Thank You!
Jasmine, Nov 01, 2024
5 stars
Happy Dog Makes A Happy Mum
I have a cockerpoo who's a very fussy eater, but he absolutely devours the kangaroo wet food.
Catherine, Oct 29, 2024
5 stars
Just Made the Swap
My dog loves this food and seems happier and healthier since she started eating it.
Madeleine, Oct 23, 2024
5 stars
Great Product Great Service
Such quality food I have used this for over ten years and all my dogs have loved it. The bowls are licked clean within minutes, I highly recommend.
Lloyd, Oct 16, 2024
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Experience tastes better.

Since 1965, we've been crafting high-quality, love-filled recipes inspired by nature. Our longevity is a testament to our ability to deliver delicious, reliable food amidst fleeting trends.

Start Your Journey Today

Whether you're ready to try a Happy Dog product now or have questions about our offerings, we're excited to welcome you to the Happy Dog family.