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The Happy Dog Story

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Happy Dog is gently cooked in Bavaria using our Thermostufenmix® process, helping to preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

We’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres.

German Customer Award 2025/26

Outstanding Value & Quality – Happy Dog Wet Food

Awarded for Top Quality at Great Value, our Happy Dog Sensitive Wet Food impressed customers across Germany. Each recipe is made with 100% animal protein, enriched with essential vitamins, minerals, and trace elements – and always grain-free, soy-free, and with no added sugar.

Discover 11 delicious varieties and taste why Happy Dog is winning hearts and awards.

Happy Dog VET Named Top Pet Brand 2025

We’re proud to announce that Happy Dog VET has been named Top Pet Brand 2025 in the Dietary Dog Food category by hundkatzemaus magazine and Statista.

Over 7,000 pet owners took part in the nationwide survey, rating brands on trust, quality, transparency, sustainability, and their willingness to recommend.

This award recognises the exceptional quality and reliability of our veterinary diets – trusted by owners who want the very best for their dogs.

Because when it comes to health and nutrition, pet owners don’t choose out of habit – they choose out of conviction.

Happy Dog Named Germany’s Best Brand 2025

We’re thrilled to be named Germany’s Best Brand 2025 and to receive the Outstanding Price/Performance award – all thanks to our customers.

In a nationwide survey of over 4,500 participants, 469,000 brands were rated on satisfaction, quality, and value for money. Happy Dog ranked in the top 20%, earning the seal for Outstanding Price/Performance.

It’s proof that premium quality doesn’t have to come with a premium price – just great food that dogs love and owners trust.

High-Quality ProteinPremium QualityEmpties the Bowl

Large Breed Dry Dog Food (Adult Maxi)

Name: Large Breed Dry Dog Food (Adult Maxi)
Brand: Happy Dog
SKU: 60763
Availability: InStock
Rating: 4.8 (219 reviews)

(219)

Maxi Adult is tailored for large dogs (26kg+), with five premium proteins for strength and vitality. Gluten-free and enriched with omega oils and New Zealand mussels for joint, coat and skin health.

Size:

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In stock

Free Trial Offer £8.99 £0.00

1kg of Large Breed Dry Dog Food (Adult Maxi) Dry Food
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*valid once per customer

Free delivery for orders over £43, otherwise £4.99. Mainland UK next day for orders before 6:30pm Mon to Fri. 30 day taste guarantee.

How many bags?

1

In stock

Delivered every

Subscriber welcome gift

Free with your first subscription delivery

Make it 2 bags and get the subscriber welcome gift (worth ) free with your first delivery.

Free delivery for orders over £43, otherwise £4.99. Mainland UK next day for orders before 6:30pm Mon to Fri. 30 day taste guarantee.

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Complete feed for adult, normally active dogs from 26 kg.

Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice, barley, oils and fats, fish meal (4 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %), birch, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried. Metabolizable energy: 1550 KJ / 100g; 3705 Kcal / kg

Analytical components

Crude protein 23.0 %, crude fat 13.0 %, crude fibre 2.0 %, crude ash 7.0 %, calcium 1.3 %, phosphorus 0.9 %, sodium 0.35 %, omega 6 fatty acids 3.0 %, omega 3 fatty acids 0.3 %.

Additives

Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, vitamin E (3a700) 75 mg, vitamin B1 (3a821) 4 mg, vitamin B2 (3a825ii) 6 mg, vitamin B6 (3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg. Trace elements / kg: iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202 ) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i).

How much Large Breed Dry Dog Food (Adult Maxi) does your dog need?

Enter your dog's weight to see the recommended daily amount and cost.

Weight kg

Daily food requirement — g/24h

Based on a bag (—)

Your bag will last — days

Cost per day —

Orders placed before 6:30pm Mon–Fri

Free delivery for orders over £43 otherwise £4.99
UK Mainland
Next Day Delivery
NI & Highlands
Two Day Delivery
Republic of Ireland
3–5 Working Days

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Stomach

It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.

Tina

Novel Proteins

I moved to this after a lot of issues with my dog's tummy – he loves it.

Tara

Tummy issues

Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.

Natalie

Allergies

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

Product Information

Maxi Adult is the Fit & Vital recipe for large breeds from 26 kg - measured protein and fat, because oversupply of both is a common trigger for chronic problems in big dogs, especially less active ones.

Five animal proteins provide natural variety while controlled energy protects joints and organs that carry a large dog's frame through life.

For large breeds from 26 kg
Controlled protein and fat levels
Five animal protein sources
No added sugar, made in Germany

Feeding Guide

See our portion guide based on weight and activity.

Ingredients

Composition

Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice, barley, oils and fats, fish meal (4 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %), birch, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried. Metabolizable energy: 1550 KJ / 100g; 3705 Kcal / kg

Analytical Components

Crude protein 23.0 %, crude fat 13.0 %, crude fibre 2.0 %, crude ash 7.0 %, calcium 1.3 %, phosphorus 0.9 %, sodium 0.35 %, omega 6 fatty acids 3.0 %, omega 3 fatty acids 0.3 %.

Additives

Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, vitamin E (3a700) 75 mg, vitamin B1 (3a821) 4 mg, vitamin B2 (3a825ii) 6 mg, vitamin B6 (3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg.

Trace elements / kg: iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202 ) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i).

Delivery Information

We offer free delivery over £43

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.

Maxi Adult is the Fit & Vital recipe for large breeds from 26 kg - measured protein and fat, because oversupply of both is a common trigger for chronic problems in big dogs, especially less active ones.

Five animal proteins provide natural variety while controlled energy protects joints and organs that carry a large dog's frame through life.

For large breeds from 26 kg
Controlled protein and fat levels
Five animal protein sources
No added sugar, made in Germany

Feeding Guide

See our portion guide based on weight and activity.

Composition

Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice, barley, oils and fats, fish meal (4 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %), birch, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried. Metabolizable energy: 1550 KJ / 100g; 3705 Kcal / kg

Analytical Components

Crude protein 23.0 %, crude fat 13.0 %, crude fibre 2.0 %, crude ash 7.0 %, calcium 1.3 %, phosphorus 0.9 %, sodium 0.35 %, omega 6 fatty acids 3.0 %, omega 3 fatty acids 0.3 %.

Additives

Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, vitamin E (3a700) 75 mg, vitamin B1 (3a821) 4 mg, vitamin B2 (3a825ii) 6 mg, vitamin B6 (3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg.

Trace elements / kg: iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202 ) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i).

We offer free delivery over £43

Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.

Common questions

My dog is a fussy eater - any tricks with this food?

The best trick for dry food: warm it slightly - 10-15 seconds in the microwave. This releases the fats and makes the kibble smell far more appetising, which is usually what wins a fussy dog over. A spoonful of one of our Pure wet foods stirred through as a topper also works well. And if a fussy dog is refusing everything, rule out a health cause with your vet first - a sudden loss of appetite is different from fussiness.

How do I transition my dog onto this food?

Go slowly - this is the single most common mistake we see. Start with a small amount mixed into the current food, and build the proportion up gradually over 7-10 days, watching that stools stay settled. For dogs with sensitive stomachs, go even slower. If your dog does get an upset stomach during the switch, pause: go back to the previous ratio until things settle, then reintroduce more slowly.

Pet food advice and guidance, supported by real experts

Does Your Dog Need Hypoallergenic Food? Probably Not, Unless

Hypoallergenic dog food does not prevent allergies, and feeding it to a healthy dog can leave fewer options later. Who it is for and who it isn't, from the vets who make it.

How to Run an Elimination Diet for Your Dog (and Why Most Fail)

The elimination diet is the only reliable test for food allergy in dogs. How long it takes, how to choose a novel protein, what nothing else really means, and what to do with the result.

Dog Diarrhoea: What to Do Tonight and When to Call the Vet

Your dog has diarrhoea. What to do in the next 24 hours, what to feed, how long to wait, and the signs that mean a vet visit today. Written with the Happy Dog veterinary team.

Why Does Every Dog Seem Allergic These Days?

Discover how diet, environment, and genetics cause food sensitivities — and why novel protein and hypoallergenic dog food can calm itchy skin.

Read Our Blog

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Try for Free Today!

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Try for Free Today!

Loved by 220,000+ dogs across the UK

With over 220,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

Why Choose Happy Dog UK?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.

We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.

Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.

Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.

“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.

Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.