• Natural Dog Food - NaturCroq Active
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  • Active Kibble
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Improves Skin Health | 30 DAY TASTE GUARANTEE

Happy Dog

NaturCroq Active

NaturCroq Active

5 Star Review
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Size of bag

In Stock, Next Day Delivery Available*
Delivery £4.99
or Free Over £40
30 Day
Taste Guarantee
Currently
In Stock
30 Day Taste Guarantee

At Happy Dog, we’re passionate about improving your dog's skin, health, and overall well-being. That’s why we’re confident you’ll see a noticeable difference in your furry friend with our products.

With our 30-Day Taste Guarantee, your dog can try a sample of our NaturCroq Active, risk-free. If your dog doesn’t enjoy it, we’ll happily provide a full refund. It’s our way of ensuring both you and your dog are 100% satisfied!

Ingredients

Composition:

Poultry protein* (13.5 %), wheat flour, wholegrain wheat, maize flour, poultry fat, beef fat, wholegrain barley, wholegrain maize, meat meal, processed animal protein, haemoglobin*, hydrolysed liver, fish meal (1.5 %), beet pulp* (desugared), sunflower oil (0.9 %), applepomace* (0.7 %), yeasts*, potassium chloride, canola oil (0.2 %), carrots*, sodium chloride, green oats*, sunflowers* (0.08 %), cress*, parsley*, mussel meat*, (total green herbs: 0.3 %) *dried

Analytical constituents:

Crude protein 24.0 %, crude fat 18.0 %, crude fibre 2.0 %, crude ash 5.5 %, calcium 1.2 %, phosphorus 0.8 %, sodium 0.25 %, potassium 0.6 %, magnesium 0.1 %, omega-6 fatty acids 3.0 %, omega-3 fatty acids 0.3 %

Metabolisable energy: 1605 KJ/100g; 3840 Kcal/kg

Delivery

We offer free delivery over £40

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI - please allow 3 - 5 working days.

Feeding Guide

Feeding Guide

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5 stars
Solves Skin Issues
Absolutely no skin problems since changing to Happy Dog.
Lloyd, Verified ✅
5 stars
It's Been A Game Changer
Happy Dog has been a game-changer for my sensitive dog! His tummy is finally settled, and he's now healthy, bright-eyed, and full of life! Thank You!
Jasmine, Verified ✅
5 stars
Happy Dog Makes A Happy Mum
I have a cockerpoo who's a very fussy eater, but he absolutely devours the kangaroo wet food.
Catherine, Verified ✅
5 stars
Just Made the Swap
My dog loves this food and seems happier and healthier since she started eating it.
Madeleine, Verified ✅
5 stars
Great Product Great Service
Such quality food I have used this for over ten years and all my dogs have loved it. The bowls are licked clean within minutes, I highly recommend.
Steve, Verified ✅

NaturCroq Active

This
extremely tasty, species-appropriate complete food for active dogs contains
carefully selected, regional ingredients. Easy-to-digest poultry, nutritious
fish and valuable, local herbs form the basis for this very well tolerated
recipe. Sunflower and canola oils supply essential omega 3 and 6 fatty acids
and deliver rapidly available energy without overloading the body. This crunchy
kibble made from the best ingredients from Bavarian nature is enjoyed by adult
dogs of all breeds.

Who is
Happy Dog?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!

Award Winning

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Premium Nutrition - no fads

Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!

Gentle Cooking Process

Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

The Meat Content Myth: What Really Matters

Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.

At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.

Family-Owned, Locally Sourced, Truly Transparent

At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.

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185,000+ Healthy Dogs Can't Be Wrong

With over 185,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

Happy Dog's Paw to Paw

  • £1 = 1 Meal Token

    Every time you collect 10 Meal Tokens, it translates into a generous donation of 300 grams of nutritious Happy Dog dry dog food. This is the equivalent to the daily dietary needs of a medium-sized dog, such as a 25kg Labrador.

    What are my points 

  • At the end of every month we donate the food.

    We'll convert all redeemed Meal Tokens into dog food donations for rescue centres in the UK or ROI.

    And you, our valued customers, get to have a say where!

    Find out more 

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